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In order to be successful online, whether you have a new web site, product or service, you must continuously promote it, EVERYWHERE. There are many ways you can go about promoting just about anything.
Creating a successful Internet presence involves much more than designing a great website or having the "perfect" product. Listing your website with the Search Engines is your first step, however, you must not solely rely on the Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day.
A good way to organize your promotions is to set up a web page, for your personal use, that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server. Your page should contain four sections.
Your daily promotions should include posting your ads to a list of free classified ad sites. Although this promotional technique isn't as effective as it once was, it will provide you with some additional links to your site.
Web Site Optimization
Web site optimization is the process of specifically designing your web pages to rank high in the Search Engines. If you're serious about your business, optimizing your web pages is a must.
Although many Search Engines are no longer using Meta tags to assist them in ranking a web page, some still do, and it's worth the effort to include them.
When designing your web page, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.
If your site doesn't rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won't be able to find you.
A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. The percentage of click throughs is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.
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