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If you're doing business on the internet, one of the most important aspects of your businesses success is your web site. If your web site doesn't look professional, no matter what product you're offering, your chance of success will be minimal.
All the tools, all in one place, and all for one price, are all tied together into a straightforward, integrated, step-by-step process that succeeds.
Web Design Guidelines
Your main page should specifically let your visitors know exactly what you're offering. If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers.
Create a page to display your Privacy Policy in regard to the personal information you collect from your visitors. Explain your reasons for collecting the information and let them know if the information will be given to or shared with a third party. We'll talk more about this later.
Web Site Optimization
Web site optimization is the process of specifically designing your web pages to rank high in the Search Engines. If you're serious about your business, optimizing your web pages is a must.
Although many Search Engines are no longer using Meta tags to assist them in ranking a web page, some still do, and it's worth the effort to include them.
When designing your web page, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank.
If your site doesn't rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won't be able to find you.
A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. The percentage of click throughs is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.
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