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Creating a good logotype is a complex and fascinating process. We go to extraordinary lengths to make our logos relevant to the client and their specialism. We often research historical signs and symbols dating back to prehistoric times and incorporate elements of these to enhance universal recognition. We have huge font libraries and enjoy manipulating type faces to form new symbols. We also create new graphic forms only available through computer technology such as 3D programs. We regularly use the psychology of colour to emphasise attributes such as strength, reliability, creativity and confidence.
Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logotype, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both logos and names, and to emphasize the design of the name instead of the logotype, making it unique by its letters, color, and additional graphic elements. Examples of well-designed logos and logotypes are available in competitive design
Corporate Logo Design
The logo creation (or modification) process usually occurs only once or twice in the career of the marketing manager. Thus there is little opportunity to develop the experience necessary to discern the best logo. Proper selection is critical, because logos are one of the main vehicles for communicating image, gaining attention and recognition. We are specialized in corporate design, this is what we do every day
Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.
Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey
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