To begin, let's start with a definition of a Trademark or "mark". A trademark is a word, symbol, design, combination of letters or numbers or other device which identifies and distinguishes products and services in the marketplace. Once developed through advertising, marketing, trade shows, and other means, trademarks become one of your most valuable assets. Your customers identify your firm with your trademark.
A trademark is a word, symbol, design, combination of letters or numbers, or other device that identifies and distinguishes products and services in the marketplace. The process of creating, registering, protecting and exploiting your trademark - is complex and can be somewhat confusing.
Creating Your Trademark
Registering your mark, or international level provides the maximum legal protection for the name of your company or product. Consequently, an important goal in selecting your trademark is to create one with the highest potential for becoming registered. With millions of trademarks already in registered in the world, creating a name for your product or service, or designing a logo not already in use is becoming increasingly more difficult and more necessary.
When creating a trademark, people often focus on the marketing aspect, spending weeks or months developing a catchy name. However, a registered trademark may already exist that is confusingly similar to the one you choose. Also, unregistered marks (known as Common Law marks) can cause problems since even though they are not registered, they are still legally protectable.